NAILBOX
10x ROAS IN 90 DAYS
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1. Discover – Understanding the Problem
The first step in any project is understanding what we’re solving and who we’re solving it for.
Client Goals: I collaborated with stakeholders to clarify the main objectives.
User Research: I conducted interviews and surveys to understand user needs, pain points, and expectations.
Key Insight: “Users were overwhelmed by too many options on the dashboard.”
2. Ideate – Exploring Concepts
With a solid foundation, I moved into brainstorming solutions.
Wireframing: I sketched multiple low-fidelity wireframes to explore layouts.
Collaborative Feedback: Sharing ideas early helped refine the focus.
Decision: I settled on a simplified dashboard structure with clear call-to-action buttons.
3. Design – Bringing the Concept to Life
At this stage, I transformed ideas into high-fidelity, functional designs.
Design Tools: I used Figma to create clean, modern UI components.
Visual Hierarchy: By prioritizing key features and removing clutter, the design became more intuitive.
Prototype: I built an interactive prototype to showcase user flows and functionality.
4. Test & Refine – Perfecting the Details
To ensure the design met user needs:
Usability Testing: I tested the prototype with real users and gathered feedback.
Findings: Minor pain points, such as unclear button labels, were identified and refined.
Final Adjustments: Improved clarity, refined typography, and ensured responsiveness.
5. Deliver – Handing Off the Design
Once the design was validated, I prepared the final deliverables.
Design files, assets, and design documentation were shared with developers.
I collaborated to ensure smooth implementation.
Conclusion
The result? A user-centered dashboard that reduced onboarding time by 30% and improved user satisfaction.
Great design isn’t just about visuals — it’s about solving problems. If you want to learn more about my process or collaborate on a project, feel free to reach out.